The first contender: Gibson Custom Shop Zakk Wylde Aged Les Paul
Behavioral: Great tone, great handling, comfortable to play, but otherwise like most electric guitars out there
Reflective: Signature series of a well-known guitar hero with distinctive trademarks (the bulleyes paint job) to identify itself, limited edition with special aged finish and hardware (gives it an antique look), USD$6000!
Visceral: Classic sexy Les Paul shape (but common), unique paint job
The second contender: Schecter C1EA Semi-Hollow with Piezo Pickup
Behavioral: Extremely versatile in terms of tone due to the addition of piezo pickups (gives an acoustic guitar like sound when played without distortion), semi-hollow body gives it a warm acoustic tone, comfortable to play, great handling
Reflective: Apart from the piezo pickups (which are not obvious just by looking at the guitar) there is nothing special about this guitar, the price is not particularly prohibitive either
Visceral: Very plain and common looking
The final contender: BC Rich SE Beast
Behavioral: Doesn't seem particularly comfortable to play with all the sharp edges and points, no way to stand the guitar on it's own, hard to transport (need unusual shaped bag), possibly easily damaged due to all the bits sticking out
Reflective: Quite easily available (even locally) and not particularly expensive so it's not really exclusive in any way
Visceral: Extremely unusual and radical design that looks like no other guitar, makes you go "Wow!" the first time you see it, shouts aggression
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