Our group wanted to do a flash-based interactive product advertisement/demo based on the Samsung D900 handphone. We even came up with a whole 1.5 page draft proposal for the project describing the roles and motivations of the Producer, Designer and Users, as well as some proposed features of the application. Being all from SOC and all of us having done a similar project before for a HCI module, we felt that we could best apply our skills to this sort of application. However, the idea was pretty much shot down by Mr Reddy for the lack of depth (being only 1 very specific product) and the fact that it would have to be tagged to Samsung's own existing image, branding and UX strategy. He had a very good point and thus we decided to brainstorm again to come up with something new, fresh and totally innovative...
And Kneon was born...
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