Final assignment - Product definition and user research (Back-post)

It seems we have jumped the gun in creating our product definition and missed out the most important first step in the process: Finding out what are target users really want. Mr Reddy pointed this out to us during our group discussion and I felt quite silly that we had assumed to much about our users (this is USER experience after all). Anyway, it meant that we had to go back, question some people and then modify what we had done. Hopefully it should be pretty much on track, since we based a lot of it on what we had read from the Straits Times article on the current trends of youth drinkers (although the ST isn't exactly the most credible source on the planet).