Final assignment - Project definition and information organization (Back-post)

After having talked to some potential users, we made some changes to our project with regard to the market segmentation. Rather than divide them according to 2 distinct age groups, we decided to use their motivations for drinking instead. The first and main target market would be those that drank more for social reasons. The secondary market would be those that drank for personal enjoyment and the taste of the drink itself. This helped make our product more specific to their different needs in terms of what Kneon could offer to each of these groups. Our experience strategy expanded on the product advantages and four-pleasures analysis done previously. As for information organisation and structure, due to our flat and low-content website design, there wasn't much that could be done. The usability and experience objectives defined some measurable goals that we predicted could be achievable.